The First is an elegant clothing brand designed for modern women. I am the author of the brand identity, logo and, now I am working on the brand's website. To design the visual identity I made huge preparations and gathered a lot of inspiration from fashion, business and modern art. I started with the logo, which is simply the two first letters of the brand's name. With the right choice of the font and balanced composition, I got the result on which I and the client were counting on.